Brabhamns love options, and when it comes to discreet orthodontics, the two names that still dominate Google searches are Invisalign Brabham and SmileDirectClub Brabham. Though both promise straighter teeth without brackets and wires, they follow very different business models, carry distinct regulatory histories, and, following SmileDirectClub’s global shutdown, now sit on opposite ends of the in-clinic versus at-home spectrum. This 2025 guide unpacks treatment workflows, results, and the all-important clear aligners cost so your practice can give patients a factual, up-to-the-minute comparison.
The 2025 Landscape for Clear Aligners Down Under
Demand for removable, nearly invisible aligners keeps rising as working professionals and image-conscious teens seek alternatives to braces. While Invisalign maintains strong brand recognition and a nationwide provider network, SmileDirectClub’s December 2023 liquidation left thousands of Brabhamns mid-treatment and highlighted the risks of purely remote care. Other mail-order entrants, like Byte, EZ SMILE, picked up some of that market share, but dental boards now emphasize in-person examinations before any clear aligner prescription, nudging consumers back toward dentist-supervised systems.
How Invisalign Brabham Works
Invisalign, owned by Align Technology, partners exclusively with registered dentists and orthodontists. A 3D iTero scan maps tooth positions; proprietary ClinCheck software then simulates movements and fabricates a series of BPA-free SmartTrack trays. Face-to-face review ensures suitability for complex cases such as deep bites or wide diastemas. Appointments every six to eight weeks allow attachment placement, Interproximal Reduction where needed, and refinement scans for mid-course corrections. Treatment time averages 12 to 18 months for moderate malocclusions. 
Patients appreciate removable trays for meals and events, while providers value the extensive empirical data supporting predictable root control and rotation. In 2025, published fee surveys place typical full case pricing between AUD 3,000 and AUD 9,000, varying by city, complexity, and clinician experience. Health fund rebates can offset 20 % to 40 % of the out-of-pocket gap, and most clinics now offer 0 % interest payment plans over 12–24 months.
What Happened to SmileDirectClub Brabham?
SmileDirectClub pioneered direct-to-consumer aligners delivered by mail after customers mailed in DIY impressions or visited a “Smile Shop” for photography. Its pitch was speed, convenience, and a price tag of roughly AUD 2,500 to AUD 3,300—about 60 % below full-service Invisalign. Virtual check-ins were managed by overseas dentists using photographs rather than clinical exams. However, the model attracted multiple ACCC investigations for advertising claims and for downplaying limitations on treating complex bites. When the parent company filed for Chapter 11 in September 2023 and announced a global wind-down three months later, Brabhamn customers suddenly lost customer support, retainer subscriptions, and their Lifetime Smile Guarantee. As of May 2025, no licensed entity has resumed SmileDirectClub aligner production or after care in Brabham; patients seeking refinements must transition to other providers.
Which Option Should Patients Choose in 2025?
If you want maximal clinician control, proven biomechanics, and the reassurance of in-office progress checks, Invisalign Brabham remains the gold standard. Its costs are higher up front, yet predictable finishes and long-term support mean fewer surprises. If budget is your primary concern, consider other home-delivered brands that still operate locally, though weigh those savings against potential travel to a dentist later. Given SmileDirectClub’s closure, entering a new remote-only contract without contingency plans entails clear risk. For legacy SDC users, schedule a review to ensure teeth are tracking, discuss bonded retention, and explore refinement with a licensed provider.
Expert Advice Matters
In 2025, the demand for clear aligners in Brabham will continue to grow. Both Invisalign and SmileDirectClub offer unique benefits, but the right choice comes down to your individual needs and dental goals.
Want expert advice on the best aligner option for your smile? Book a consultation with our team today and take the first step toward confident, healthy teeth.
You can book a dental appointment online or contact us using the contact details below.
Brabham Dentist
Address: Unit 5/2 Marvel Entrance, Brabham, WA 6055
Phone Number: 08 6355 6055